From Humble Beginnings
The Squids In! SEA BAITS Story — A (Slightly Fishy) Tale of Comebacks, Cold Stores & Cod-Loving Chaos
It all started back in 2008 with nothing but a couple of freezers, a moody fridge, and an ambition bigger than a Humber estuary eel. Squids In! SEA BAITS was born with the dream of getting top-quality bait into the hands (and onto the hooks) of anglers across the country — one squid at a time.
Fast-forward through years of hustle, frostbitten fingers, and a lot of fishy banter, and we landed ourselves in a cracking unit with our own cold store, a mail-order setup, and enough bait to make any local angler weep with joy.
But then came 2013… and the post-credit-crunch wobble. With heavy hearts (and heavier electric bills), we had to close the unit. Easily one of the hardest decisions we’ve ever had to make — right up there with “should I share my secret fishing spot?”
BUT! We made a comeback. A tiny shop at home quickly became “not big enough,” and by September 2024, we’d transformed the old outbuildings into a brand-new, bigger-and-better bait shop that’s once again making waves in Goxhill and beyond!
Now? We’re back, bolder, and colder (thanks to the new fridges). We’re on a mission to supply the finest quality fresh and frozen sea baits — and a proper tackle shop experience — to every angler who walks through the door or drops us a message.
So whether you’re after a bucket of lug, a cheeky peeler, or just fancy a natter about nippers and sea conditions, swing by and say hello.
The kettle’s usually on. The bait’s always fresh. And we’ve got enough squid to make Poseidon blush.
Our Little Shop By The River Humber
No fluff. No nonsense. Just bait, banter, and big bites.
Scott Richardson.
Business Owner - Squids In! SEA BAITSWe believe fishing should be equal parts serious sport and glorious chaos. That’s why we’re on a mission to provide locals (and anyone willing to make the trip) with top-notch bait, rock-solid tackle, and just enough dodgy fishing advice to keep things interesting.
Whether you’re a salty old sea dog or a weekend warrior who thinks a “multiplier” is a maths problem, we’ve got you covered. From juicy lug to wriggly rag and crabby peelers that slap harder than a spring tide, our gear is hand-picked to help you land the catch of your dreams — or at least out-fish your mates.
