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Premium Quality Sea fishing Baits

We are not just a shop, we are a hub for like minded people to talk and exchange tips and experiences.

Whether you’re after premium fresh or frozen bait, we’ve got the good stuff that fish just can’t say no to.

Need more than quality bait?
We’ve got a solid stash of tackle and rigs too to help you level up your fishing game.

📞 Give us a call to find out what’s in stock and to arrange collection.

Scott Richardson - Store Founder
Scott Richardson - Store Founder

Squids In! SEA BAITS - Every Trip, Every plaice, Every time! We're more than just a shop, we are a hub for like minded people to talk and exchange tips and experiences.

From premium fresh & frozen sea baits, we stock the irresistible goodies fish crave. Plus, our wide range of tackle and rigs has everything you need to level up your angling. 

Give us a call or drop us an email to check what’s in stock and arrange a collection. 

All the bait, all the gear, all in one tidy spot.

Fresh, Frozen Baits & More!

These Baits Are Catching All the Attention!

Best of the Bucket – Top Sea Baits

Quality Pre-Made Rigs

We Supply Mikes Rigs!

 At Squids In! SEA BAITS, we’re proud to stock Mike’s hand-tied rigs—because when it comes to quality, reliability, and real angler experience, Mike’s work stands out. Every rig is tied by Mike himself, using the same methods and materials he trusts on his own rods. There are no shortcuts—just strong, dependable rigs built to handle serious fishing.

Quality Pre-Made Rigs

We Supply Mikes Rigs!

At Squids In! SEA BAITS, we’re proud to stock Mike’s hand-tied rigs—because when it comes to quality, reliability, and real angler experience, Mike's work stands out. Every rig is tied by Mike himself, using the same methods and materials he trusts on his own rods. There are no shortcuts—just strong, dependable rigs built to handle serious fishing.

read our latest news

News That’s Making a Splash!

Philip Deitch - Local Legend
Marks, Rigs, Baits, Commonly Caught.

Checkout Our Guide To Fishing The River Humber.

Discover the Humber’s most popular sea-fishing hotspots! Whether you’re chasing Flounder and Cod on the mudflats or targeting bass along sandy beaches. Our comprehensive River Humber sea fishing guide is tailored to every venue and includes the peak seasons, recommended baits & rigs along with detailed maps and directions.

Know your catch: Don’t forget to visit our River Humber fish species page for in-depth profiles —complete with ID’s size & bag limitations along with UK shore caught records. 

Squids In! SEA BAITS - Every Trip, Every plaice, Every time!
Philip Deitch - Local Legend
Marks, Rigs, Baits, Commonly Caught.

Checkout Our Guide To Fishing The River Humber.

Discover the Humber’s most popular sea-fishing hotspots! Whether you’re chasing Flounder and Cod on the mudflats or targeting bass along sandy beaches. Our comprehensive River Humber sea fishing guide is tailored to every venue and includes the peak seasons, recommended baits & rigs along with detailed maps and directions.

Know your catch: Don’t forget to visit our River Humber fish species page for in-depth profiles —complete with ID’s size & bag limitations along with UK shore caught records. 

Squids In! SEA BAITS - Every Trip, Every plaice, Every time!
our partners

Some Of Our Premium Brands

Sea fishing wouldn’t be the same without the colorful cast of tackle brands we’ve all come to know and argue about over bait buckets. Together, they make up the wonderfully weird world of sea fishing – part sport, part obsession, all tackle.

Hook up with us for tips, tricks, and tackle talk!

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2 hours ago

Squids In Sea Baits
🚨🚨BAIT ALERT🚨🚨We now have fresh rag worm available to order and collect now and for the weekend! Get in touch to reserve yours! ... See MoreSee Less
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4 days ago

Squids In Sea Baits
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5 days ago

Squids In Sea Baits
🚨🚨🚨🚨OPEN TODAY🚨🚨🚨🚨 Here at Squids In Sea Baits we will always do our best to support anyone who wants to get out and enjoy a days fishing. With the sun coming out to play today we are here to help! So why not call in and see us and get out and make a great day even better. 🎣🎣🎣If you would like any bait to collect today we are open! We have rag worm available as well as our frozen baits & tackle. Many thanks. Scott. ... See MoreSee Less
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