Please note that all fresh baits are subject to availability for more info please contact the shop on: 07368873039

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PREMIUM FRESH & FROZEN

SEA FISHING BAITS

Quality Bait & Tackle. Nationwide Delivery.

From Frozen Squid, Bluey and Mackerel to Freshly dug Lugworm, Ragworm and Yellow Tails. 
– Everything you need for your next sea fishing trip.

FREE UK DELIVERY

On Mainland UK* for orders over £100 (excluding scottish highlands) 

SAME DAY DISPATCH

Order before 12PM (Monday–Thursday) for same-day dispatch!

BLAST FROZEN AT -31°C

Rapid freezing helps preserve quality from the moment products are frozen.

PREMIUM QUALITY

All our fresh baits are dug & collected to order

PREMIUM FRESH & FROZEN

SEA FISHING BAITS

Quality Bait & Tackle. Nationwide Delivery.

From Frozen Squid, Bluey and Mackerel to Freshly dug Lugworm, Ragworm and Yellow Tails. 
– Everything you need for your next sea fishing trip.

Everything you need in one tidy spot

SHOP BY CATEGORY

FRESH SEA

BAITS

Fresh bait. Maximum attraction.

FROZEN SEA

BAITS

Quality bait, frozen fresh

QUALITY SEA

TACKLE

Gear up. Get out. Get fishing.

Top Performing Baits This Season

OUR BEST SELLERS

British Mussel

THE SECRET WEAPON FOR BIG COD.

A proven favourite for Winter Cod fishing

Often overlooked but seriously effective, British mussel is a fantastic natural bait for targeting cod and other sea fish. Left unwashed to preserve its natural juices and scent, it releases a powerful attraction into the water, making it a hidden gem that deserves a place in every sea angler’s bait box.

Top Performing Baits This Season

OUR BEST SELLERS

British Mussel

THE SECRET WEAPON FOR BIG COD.

A proven favourite for Winter Cod fishing

Often overlooked but seriously effective, British mussel is a fantastic natural bait for targeting cod and other sea fish. Left unwashed to preserve its natural juices and scent, it releases a powerful attraction into the water, making it a hidden gem that deserves a place in every sea angler’s bait box.

SEA FISHING GUIDE

bait BY SPECIES

Finding the right bait for your target species can make all the difference to your next fishing session.

Explore our bait by species guides below to discover which baits work best for each fish. Whether you're fishing from the beach, pier, rocks or boat, find the bait you need and order online with reliable UK delivery, ready for your next trip.

STAY WARM. FISH LONGER.

GEAR UP THIS WINTER

POPULAR CATEGORIES

Local catch reports & insider insights

MAKING A SPLASH

Stay up to date with everything happening in the world of sea fishing! From the latest local catch reports and sea fishing match results to exciting new tackle, bait products, and fishing news, we’ve got it covered. Whether you’re looking to see what’s being caught, discover the latest gear, or find out what’s happening along the coast, you’ll find it all right here.

Humber Fishing Report – The Whiting Are Arriving, and the Cod Won’t Be Far Behind!
Humber Fishing Report – The Whiting Are Arriving, and the Cod Won’t Be Far Behind! The winter fishing season is starting to come alive on the River Humber! Local catch…

Some Of Our Premium Brands

Sea fishing wouldn’t be the same without the colorful cast of tackle brands we’ve all come to know and argue about over bait buckets. Together, they make up the wonderfully weird world of sea fishing – part sport, part obsession, all tackle.

Local Marks & Commonly Caught Species

Your Ultimate Guide to
Fishing the River Humber

Discover the Humber’s most popular sea-fishing hotspots! Whether you’re chasing Flounder and Cod on the mudflats or targeting bass along sandy beaches. Our comprehensive River Humber sea fishing guide is tailored to every venue and includes the peak seasons, recommended baits & rigs along with detailed maps and directions.

Popular Hotspots

Discover fishing marks around the Humber, with useful location information and directions.

Peak Seasons

Find out which species are around throughout the year and the best times to target them.

Fishing hook

Baits & Rigs

Get practical bait and rig suggestions for different species, venues and conditions.

Fish Species

Commonly caught species, with information on typical sizes and catch restrictions.

Scott Richardson
Business Owner - Squids In! SEA BAITS
Squids In! SEA BAITS - Every Trip, Every plaice, Every tide!

We are more than just a Sea Fishing shop!

From our premium selection of fresh and frozen sea baits to our extensive range of high-quality terminal tackle and rigs, we’ve got everything you need to take your sea fishing to the next level!

Give us a call or drop us an email to check what’s in stock and arrange a collection.