We are more than just a Sea Fishing shop!
We are a hub for like minded people to talk, exchange tips and experiences.From our premium selection of fresh and frozen sea baits to our extensive range of high-quality terminal tackle and rigs, we’ve got everything you need to take your sea fishing to the next level!

Scott Richardson - Store Founder
The Phil Deitch Humber Open!
In Aid Of Phil And The Stroke Association.BIGGEST FISH MATCH
1st Prize: £1,000 (guaranteed)Join us for this year’s Phil Deitch Humber Open Charity Match. 30th November 2025. More info coming soon.

Scott Richardson
Business Owner - Squids In! SEA BAITS
We're more than just a Sea Fishing shop!
We are a hub for like minded people to talk, exchange tips and experiences.From our premium selection of fresh and frozen sea baits to our extensive range of high-quality terminal tackle and rigs, we’ve got everything you need to take your sea fishing to the next level!
Give us a call or drop us an email to check what’s in stock and arrange a collection.
Fresh, Frozen Baits & More!
Best of the Bucket – Top Sea Baits
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Fresh Sea Baits
Blow Lugworm (Live)
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Fresh Sea Baits
Ragworm (Live)
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WINTER
IS
COMING
The tides are turning cold, and the Humber’s great cod will soon be on the prowl. As the days darken and the wind bites, now’s the time to sharpen your rigs, stock up on Squid and Lugworm, and brace yourself for the season of epic bites.
Give us a call or drop us an email to check what’s in stock and arrange a collection.
WINTER
IS
COMING
The tides are turning cold, and the Humber’s great cod will soon be on the prowl. As the days darken and the wind bites, now’s the time to sharpen your rigs, stock up on Squid and Lugworm, and brace yourself for the season of epic bites.
Give us a call or drop us an email to check what’s in stock and arrange a collection.

Pike Season Starts Here!
They’re back! Our pike baits are fully restocked — lamprey, roach, and more. If it gets the job done, it’s on our shelves
Give us a call or drop us an email to check what’s in stock and arrange a collection.

Summer Sea Fishing Starts Here!
Whether you’re a seasoned angler or just casting off for the first time, this is your season to reel in unforgettable moments. With the sun high, waters warm, and fish biting, it’s the perfect time to gear up and head out. From powerful sea bass to slab of a smooth hound, the coast is alive with opportunity.
Autumn Must Have Essentials
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Mighty Bright
Mighty Bright Reflective Tip Tape
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We Supply Mikes Rigs!
At Squids In! SEA BAITS, we’re proud to stock Mike’s hand-tied rigs—because when it comes to quality, reliability, and real angler experience, Mike’s work stands out. Every rig is tied by Mike himself, using the same methods and materials he trusts on his own rods. There are no shortcuts—just strong, dependable rigs built to handle serious fishing.
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Mikes Rigs
Up and Over (Long)
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Mikes Rigs
Up and Over (Short)
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Mikes Rigs
3 Hook Clip Down
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Mikes Rigs
2 Up 1 Down
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Mikes Rigs
2 Hook Loop (Pennel)
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Mikes Rigs
2 Hook Loop (Singles)
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Mikes Rigs
2 Hook Clip Down
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Mikes Rigs
Dongle Rig
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Mikes Rigs
Pully Pennel
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Mikes Rigs
3 Hook Flapper
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Mikes Rigs
2 Hook Flapper
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Mikes Rigs
1 Up 1 Down
We Supply Mikes Rigs!
At Squids In! SEA BAITS, we’re proud to stock Mike’s hand-tied rigs—because when it comes to quality, reliability, and real angler experience, Mike's work stands out. Every rig is tied by Mike himself, using the same methods and materials he trusts on his own rods. There are no shortcuts—just strong, dependable rigs built to handle serious fishing.
News That’s Making a Splash!
Smoothhound Fishing from the Shore – What You Need

Philip Deitch - Local Legend
Checkout Our Guide To Fishing The River Humber.
Discover the Humber’s most popular sea-fishing hotspots! Whether you’re chasing Flounder and Cod on the mudflats or targeting bass along sandy beaches. Our comprehensive River Humber sea fishing guide is tailored to every venue and includes the peak seasons, recommended baits & rigs along with detailed maps and directions.
Know your catch: Don’t forget to visit our River Humber fish species page for in-depth profiles —complete with ID’s size & bag limitations along with UK shore caught records.

Checkout Our Guide To Fishing The River Humber.
Discover the Humber’s most popular sea-fishing hotspots! Whether you’re chasing Flounder and Cod on the mudflats or targeting bass along sandy beaches. Our comprehensive River Humber sea fishing guide is tailored to every venue and includes the peak seasons, recommended baits & rigs along with detailed maps and directions.
Know your catch: Don’t forget to visit our River Humber fish species page for in-depth profiles —complete with ID’s size & bag limitations along with UK shore caught records.
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Connect with fellow anglers, get the latest updates, tips, and exclusive offers. Join our Facebook community today
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